Frequently Asked Questions
About Straits Creative
What is Straits Creative?
Straits Creative is a premium creation and production company built to deliver world-class corporate meetings, events, and communication deliverables. Operating from the Straits of Mackinac in northern Michigan, we bring strategic thinking, creative vision, and production excellence to every program we touch. We serve as the conduit between your objectives and the outcomes you deserve.
Where is Straits Creative located?
Straits Creative operates remotely from the Straits of Mackinac in northern Michigan. Our remote model allows us to deploy world-class production talent and resources wherever your program takes us, across the country and around the globe.
Who leads Straits Creative?
Straits Creative was founded by Ted Rockett, a detail-oriented executive producer with decades of experience leading world-class programs across the globe. Along with his client partners, Ted has produced premium corporate meetings, live and virtual events, incentive trips, concerts, experiential activations, corporate video, television programs, and major communications campaigns for organizations including Ford, General Motors, Fox Sports, HSBC, JP Morgan Chase, Procter & Gamble, and Hyundai/Genesis.
What types of organizations does Straits Creative work with?
Straits Creative works with mid-to-large enterprises across across all industries including automotive, financial services, consumer goods, and more. We also partner with independent event planners and third-party agency producers who need a flexible and experienced creative and production partner for client programs.
Straits Creative Services
What services does Straits Creative provide?
Straits Creative provides end-to-end support across corporate event production, strategy, creative development, presentation support, and audio visual services. Core offerings include in-person, virtual, and hybrid event production, expo and tradeshow support, presentation writing and design, and full AV production and execution.
Does Straits Creative produce in-person, virtual, and hybrid events?
Yes. Straits Creative is expert in all three formats. In-person programs benefit from our deep onsite production expertise and focus on engagement and ROI. Virtual programs are produced with the same creativity and quality as a live television production. Hybrid programs ensure that remote attendees experience all content live or on demand with no loss of impact or quality.
Can Straits Creative support tradeshow and expo programs?
Yes. Straits Creative, along with vendor partners supports tradeshow and expo booth programs from design through installation, operation, and storage. Whether you need a first-time booth build or ongoing expo program management, we handle it end to end.
What does Presentation Support include?
Presentation support at Straits Creative ranges from full development ranges from full development of videos
and presentations, including writing and design, to cleanup and reformatting of client-created content. Every deliverable is held to the same standard: every slide should reflect the quality and intent of the program it supports.
What does Audio Visual support include?
Straits Creative's AV support is built around known processes and trusted resources that limit risk and elevate the experience both technically and artistically. From technical setup and operation through the artistic treatment of every AV element, our team ensures every detail serves the program's creative and strategic intent.
Straits Creative Process
What is the Straits Creative process?
The Straits Creative process moves through three deliberate phases: Strategy, Creative, and Production. Each phase builds on the last to ensure your objectives are heard, your vision is developed with precision, and your program is executed without compromise.
What happens during the Strategy phase?
The Strategy phase begins with a facilitated input session where our expert strategists and producers extract the information needed to drive the right path forward. Input is studied and synthesized into clear objectives and desired outcomes. Findings and recommendations are then presented collaboratively with core stakeholders to achieve full alignment before any creative work begins.
What happens during the Creative phase?
Working from aligned objectives, the Straits Creative team collaboratively ideates on creative approaches and tactics. Once aligned on ideas, the creative team develops an arc of experience featuring concepts, tactics, and elements for consideration. Each element's creative treatment is then fully developed and prepared for production.
What happens during the Production phase?
During the Production phase, Straits Creative leads the project, budget, meetings, and all planning required to deliver a flawless program. The team designs, creates, and produces all program elements including presentations, video and audio, activations, scenic, and staging. Onsite, we handle load-in, setup, and execution using known processes and trusted resources.
Do I have to engage Straits Creative for the full process?
No. Straits Creative is designed to be as flexible as your program requires. You may engage us for the full journey from strategy through execution, or for a single phase or deliverable. From onsite execution only to presentation development and packaging, every level of support is available. No engagement is too narrow or too broad.
Working With Straits Creative
How do I get started with Straits Creative?
Getting started is simple. Reach out to us at info@straits-creative.com or use the contact form on our Contact Page. Every engagement begins with a conversation, and we are ready to listen from the first message.
How early in the planning process should I contact Straits Creative?
The earlier the better. Straits Creative adds the most value when engaged at the strategy phase, before objectives are locked and creative directions are set. That said, we are built to step in at any point in the process. If your program is already underway and you need production support, presentation help, or onsite execution, we are ready to engage at whatever stage you are in.
Can Straits Creative work within my existing team or agency structure?
Yes. Straits Creative is experienced at integrating seamlessly into existing client teams, agency structures, and vendor ecosystems. We operate as a collaborative partner, not a replacement for your existing relationships. Our goal is to make your team look great and your program run flawlessly.
Does Straits Creative work with independent planners and agencies?
Yes. Independent event planners, third-party agency producers, and hospitality professionals are a core part of the Straits Creative client community. We understand the unique demands of producing on behalf of a client and bring the same standard of excellence whether we are working directly with a brand or in support of an agency partner.
What is the best way to describe what Straits Creative does in one sentence?
Straits Creative is the conduit between your objectives and the world-class program your audience deserves.
Still Have Questions?
If you did not find the answer you were looking for, we would love to hear from you directly.
Reach out at info@straits-creative.com and a member of the Straits Creative team will respond promptly.